Articles by Nathan Yendle
Season’s Greetings from DesignerNest!
As we head into the final weeks of the year, we wanted to thank everyone who has worked with us throughout 2025. It’s been...
By Nathan Yendle | 18th December 2025
LinkedIn Ads: Choosing the Right Format for Your B2B Objectives
Decision-makers hang out on LinkedIn, which makes LinkedIn Ads brilliant for B2B marketing. The problem? Most businesses just pick whatever format looks familiar and...
By Nathan Yendle | 7th December 2025
How to Generate High-Quality B2B Leads with LinkedIn Ads
Google Ads and Facebook can’t touch LinkedIn for targeting precision in B2B advertising campaigns. You’re reaching people based on their actual job title, seniority...
By Nathan Yendle | 5th December 2025
The Definitive Checklist for LinkedIn Ads Optimisation
Most B2B marketers can launch a LinkedIn campaign without breaking a sweat. But optimising them remains challenging. Budget gets allocated to ads whilst the...
By Nathan Yendle | 28th November 2025
How to Improve Your Google Ads Quality Score
Most advertisers ignore Quality Score completely, which is mental when you consider how much it controls your Google Ads performance. This single metric decides...
By Nathan Yendle | 24th November 2025
Google Ads vs Facebook Ads for B2B: Which is Better?
Which platform’s better? Wrong question. What you really need to know is which one fits your buying cycle, because a paid media strategy that...
By Nathan Yendle | 17th November 2025
Instagram Ads for Healthcare Providers
NHS Trusts running health campaigns, private clinics showing off their services, specialist practices connecting with patients. Instagram advertising lets healthcare providers reach people where...
By Nathan Yendle | 15th November 2025
How to choose a PPC Agency
Your PPC spend either drives real business growth or it doesn’t. Simple as that. B2B companies and public sector organisations can’t afford campaigns that...
By Nathan Yendle | 13th November 2025
LinkedIn Ads for Public Sector: Effective Strategies
Why struggle with social platforms that treat your policy announcements like they’re competing with cat videos? LinkedIn advertising gives public sector organisations something different:...
By Nathan Yendle | 24th October 2025
LinkedIn Integration in Microsoft Ads: A Targeting Powerhouse for B2B Campaigns
Google Ads captures search intent well, but Microsoft Ads does something different entirely. It connects directly to LinkedIn’s professional database, which means you’re targeting...
By Nathan Yendle | 3rd October 2025
How to Rank in AI Search Results
Those old algorithms that got excited about keyword stuffing and dodgy link schemes? They’re dead. What we’ve got now reads content like a human...
By Nathan Yendle | 1st October 2025
10 Common Google Ads Mistakes (and How to Avoid Them)
Setting up Google Ads looks dead simple on paper. Pick keywords, write copy, throw money at it and watch the leads roll in. Except...
By Nathan Yendle | 29th September 2025
Is Google Ads Worth it for B2B?
Can Google Ads actually work for B2B? We get this question constantly from businesses who’ve written off paid search as too transactional for their...
By Nathan Yendle | 8th September 2025
Getting Results from Meta Ads in Professional Services
Trust isn’t something you can add to cart. Professional services face a completely different challenge on Meta because you’re asking strangers to hand over...
By Nathan Yendle | 27th August 2025
Google Ads Remarketing for B2B: How It Drives Conversions
Most B2B buyers won’t convert the first time they visit your website. That’s just how it works. They’re comparing options, talking to colleagues, reading...
By Nathan Yendle | 14th August 2025
How to Retarget Effectively on Facebook & Instagram
Because they’ve already shown interest, these warm audiences convert way better than cold prospects seeing your ads for the first time. We’re talking about...
By Nathan Yendle | 7th August 2025
Meta Ads Budgeting: What B2B Marketers Need to Know
Meta advertising in B2B markets demands a completely different approach to budgeting than consumer campaigns. Your sales cycles run longer. Decision-makers are harder to...
By Nathan Yendle | 31st July 2025
Facebook Ads for B2B: What Works in 2025
Decision-makers across technology, healthcare and professional services are consuming business content on Facebook more than ever. B2B marketers who dismiss it as consumer-only? They’re...
By Nathan Yendle | 2nd July 2025
Celebrating Global Accessibility Awareness Day 2025
The internet is part of almost everything we do now. It’s how we work, shop, learn, connect and share information. It has opened up...
By Nathan Yendle | 29th April 2025
Google Ads Trends 2025: What Matters Right Now
Google Ads Trends 2025 are already taking shape and the focus this year is sharper than ever: cleaner data, smarter automation and real outcomes....
By Nathan Yendle | 1st April 2025
Last Paddler 2022: DesignerNest is Backing Brendon Prince This December
If you’ve been keeping track of everyone’s favourite Devonian madman, you’ve probably already heard about Brendon Prince’s latest adventure. If you haven’t… well, you’re...
By Nathan Yendle | 15th November 2022
He’s Back: Brendon Prince’s Next Adventure to Take Him Around Northern Ireland
From winning SUPconnect Man of The Year 2022 and touring the country educating young people about water safety, to circumnavigating mainland Britain on a...
By Nathan Yendle | 25th August 2022
Successful PPC Campaign and New Website for Gymboree Play & Music
The year was 1976. It was the year Apple was founded by Steve Jobs and some other guy. The cult classic film Rocky was...
By Nathan Yendle | 2nd November 2021
Where’s Brendon? The Long Paddle 2021 continues
Almost two months on and the Long Paddle team have made it to the West coast of the UK. In the next few days...
By Nathan Yendle | 17th June 2021
Proudly supporting The Long Paddle 2021
The Long Paddle 2021 begins: Brendon Prince paddles out of Torquay Torquay local Brendon Prince set off from his home port this morning on...
By Nathan Yendle | 27th April 2021
You’re hired – our search for a new apprentice is over
With DesignerNest going from strength to strength over the last year, one of the easiest decisions we made as a business was to...
By Nathan Yendle | 20th June 2018
DesignerNest Achieves Official Google Partner Status
DesignerNest has been officially recognised as a Google Partner, a mark of trust that reflects our expertise in delivering effective, results-driven Google Ads...
By Nathan Yendle | 24th April 2018
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